ID-Brain: Streamlining Product Traceability, Authentication, and Consumer Engagement

March 31, 2025

As businesses navigate the challenges of supply chain management, authentication, and customer engagement, the need for smarter, more integrated solutions continues to grow. Identiv’s latest addition to its product portfolio, ID-Brain dual-frequency RFID inlays, is set to impact the way companies in retail, logistics, pharmaceuticals, and healthcare leverage RFID technology.

By combining NFC and RAIN RFID into a single high-performance tag, ID-Brain eliminates the need for multiple RFID tags, reduces operational complexity, and enhances both security and consumer engagement— all while enabling seamless omnichannel experiences.

What Is ID-Brain? The Future of RFID Simplified

ID-Brain is the latest dual-frequency RFID inlay designed to support both UHF RFID for logistics tracking and HF/NFC for product authentication and consumer engagement, allowing businesses to:

  • Track and authenticate products throughout their lifecycle with a single RFID tag

  • Streamline inventory and logistics with real-time traceability

  • Prevent counterfeiting and fraud with secure authentication

  • Engage customers directly through NFC-enabled smart interactions

All ID-Brain products are powered by the second generation of EM Microelectronic’s em|echo-V chip. It integrates a robust crypto suite to cover the use cases when product authentication is a must.

With three versatile form factors available ID-Brain adapts to a wide range of industry applications, from pharmaceutical compliance to retail anti-counterfeiting and logistics optimization.

Why Dual-Frequency RFID? A Smarter, More Connected Solution

Traditional RFID solutions often force businesses to choose between UHF RFID for logistics and supply chain tracking and NFC for consumer engagement and authentication. ID-Brain eliminates this limitation by delivering:

RAIN UHF RFID Benefits (860-960 MHz)

  • Optimized supply chain management and inventory tracking

  • Enhanced logistics visibility and distribution tracking

  • Inventory accuracy and operational efficiency

HF/NFC Benefits (13.56 MHz)

  • Product authentication and fraud prevention for high-value goods

  • Smart packaging for enhanced brand awareness and customer engagement

  • Loyalty programs supporting seamless omnichannel experiences

With ID-Brain dual-frequency RFID inlays, businesses get the benefits of NFC and RAIN UHF RFID. in a single, integrated and efficient solution.

Key Features of ID-Brain

  • One tag, two technologies: Shared memory accessible via NFC-enabled smartphones and RAIN UHF RFID readers i

  • Available in multiple form factors and delivery formats: Dry inlay, wet inlay, or label for flexible application

  • Advanced encryption: Secure product authentication and fraud protection

  • Comprehensive connectivity: Seamlessly integrate with smartphones and RFID readers

  • Global standards compliance: Supports ISO/IEC 15693, ISO/IEC 18000-3, ISO/IEC 18000-63, NFC Forum Type 5 Tag

Industries and Use Cases

Retail and Brand Protection

  • Counterfeit prevention and product authentication

  • Customer engagement through smart packaging

  • Loyalty and return fraud mitigation

Pharma and Healthcare

  • Secure supply chain traceability

  • Real-time monitoring and compliance tracking

  • Tamper-proof medical device authentication

Logistics and Distribution

  • Seamless supply chain visibility

  • Optimized returnable transit item (RTI) tracking

  • Automated inventory and distribution efficiency

Why ID-Brain Addresses Key Challenges Businesses Face Today

With the increasing need for fraud protection, operational efficiency, and consumer engagement, dual-frequency RFID is the future, and ID-Brain leads the way.

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