Kirsten Newquist

Chief Executive Officer

Kirsten Newquist was appointed Identiv CEO in September 2024. She joined Identiv in April 2024 as President, IoT Solutions.

Ms. Newquist boasts a prolific 30-year career with a focus on delivering outstanding results in strategy, general management, and business development for Fortune 500 companies. Prior to joining Identiv, she served as the Global Vice President of Healthcare and Product Line Management at Avery Dennison Smartrac, and earlier, led their Medical Products business, spearheading significant innovation in new product development and the complex manufacturing required for those products.

A committed leader, she is known for her expertise in executive management, strategic planning, and fostering strong cross-functional team leadership. Her career is marked by a deep commitment to customer-centric approaches and robust partnership building, significantly enhancing business growth and product innovation.

Ms. Newquist holds a Bachelor of Science in Mechanical Engineering from Stanford University and an MBA from the Anderson School at UCLA.

Justin Scarpulla

Chief Financial Officer

Justin Scarpulla was named Chief Financial Officer of Identiv in December 2021.

Mr. Scarpulla brings more than 25 years of financial leadership experience to Identiv. He joins Identiv from SpaceX, which designs, manufactures, and launches advanced rockets and spacecraft, as well as operating the Starlink internet constellation, deploying thousands of advanced communications satellites. While at SpaceX, Mr. Scarpulla led initiatives across financial planning and analysis, accounting, and operations, developing and managing financial systems to optimize resources across diverse, high-growth, cash-intensive activities. He managed business leadership engagement across the company, reporting to SpaceX CFO Bret Johnsen.

Prior to SpaceX, Mr. Scarpulla was Vice President of Finance and Accounting at Incipio and Vice President and Corporate Controller at Vizio. He also served as Chief Accounting Officer and Controller at MaxLinear, an NYSE-listed semiconductor company, where he built the financial team and systems to support rapid growth from $70M to $300M in revenue over four years.

Mr. Scarpulla holds his B.A. in Accounting and Finance from California State University Fullerton.

Manfred Mueller

Chief Strategy Officer

Dr. Manfred Mueller was named Chief Strategy Officer of Identiv in April 2024.

As a result of the diverse roles he has held at Identiv – including sales, marketing, product management, business development, and investor relations – he has a deep understanding of the company’s technology, markets, customers, stakeholders and operations.

Dr. Mueller joined Identiv in 2000. Before joining Identiv, Dr. Mueller was responsible for strategic investments, product development, and M&A activities for BetaResearch GmbH, the digital TV division of the German Kirch Group.

Dr. Mueller holds M.S. and Ph.D degrees in Chemistry from Regensburg University in Germany and an M.B.A. from the Heriot Watt University in Edinburgh, Scotland.

Kim Macaulay

Senior Vice President, Sales, Marketing, and Business Development

Kim Macaulay joined Identiv as Senior Vice President in January 2025, bringing nearly 40 years of leadership in sales, marketing, and business development.
 
With extensive experience driving growth within Fortune 500 companies like Avery Dennison, she has successfully managed over $650 million in annual sales and developed scalable, customer-focused strategies. Before Identiv, she founded Kim Macaulay Associates, where she guided multi-million-dollar organizations in optimizing their go-to-market approaches.
 
Ms. Macaulay's leadership is key to advancing Identiv’s growth in RFID and BLE-enabled IoT solutions.
 
Ms. Macaulay holds a degree in Business Management from Pepperdine University.

BY Koh

Vice President, Operations

Boon Yong “BY” Koh joined Identiv in January 2023 as Vice President of Operations. Mr. Koh brings over 40 years of extensive experience in supply chain management and manufacturing operations, with a distinguished career spanning multiple leadership roles across Asia.

Before joining Identiv, Mr. Koh served as Chief Operating Officer at DZ Card International, overseeing production sites in the Philippines, Malaysia, India, Tanzania, Morocco, and Thailand. Prior to that, he held senior leadership positions at Smartrac Technology and Linxens Technology, where he played a pivotal role in expanding manufacturing operations across Thailand, Kulim, Guangzhou, and Tianjin.

Throughout his career, Mr. Koh has been instrumental in managing large-scale production sites, driving innovation, and ensuring quality across all facets of operations. His leadership has been marked by a commitment to excellence, as demonstrated by his successful management of hundreds of employees and multiple production sites.

Mr. Koh holds a Diploma in Production Engineering from Singapore Polytechnic

Michael Zehnpfennig

Director of Global Engineering, IoT

Michael Zehnpfennig joined Identiv in March 2024 as Director of Global Engineering, IoT. He brings over 20 years of expertise in the IoT and RFID sectors, having held prominent leadership roles across both end-user and manufacturing environments. His extensive experience spans innovation management, research and development, and production, contributing to cutting-edge advancements in RFID technology.

Prior to Identiv, Mr. Zehnpfennig served as Vice President of Business Development (EMEA) and Vice President of Operations at Wiliot, where he played a key role in creating/building and then scaling production processes and developing global supply chains. He also held senior positions at Smartrac, DHL, and METRO Group, where he was instrumental in advancing RFID adoption across various industries, including aerospace, automotive, and logistics.

A physicist by training, Mr. Zehnpfennig is recognized for his ability to blend technical knowledge with strategic leadership, driving innovation and operational efficiency in the IoT landscape. He speaks German, English, and Mandarin.

Mr. Zehnpfennig holds a diploma in Physics from the University of Bonn.