As businesses navigate the challenges of supply chain management, authentication, and customer engagement, the need for smarter, more integrated solutions continues to grow. Identiv’s latest addition to its product portfolio, ID-Brain dual-frequency RFID inlays, is set to impact the way companies in retail, logistics, pharmaceuticals, and healthcare leverage RFID technology.
By combining NFC and RAIN RFID into a single high-performance tag, ID-Brain eliminates the need for multiple RFID tags, reduces operational complexity, and enhances both security and consumer engagement— all while enabling seamless omnichannel experiences.
What Is ID-Brain? The Future of RFID Simplified
ID-Brain is the latest dual-frequency RFID inlay designed to support both UHF RFID for logistics tracking and HF/NFC for product authentication and consumer engagement, allowing businesses to:
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Track and authenticate products throughout their lifecycle with a single RFID tag
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Streamline inventory and logistics with real-time traceability
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Prevent counterfeiting and fraud with secure authentication
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Engage customers directly through NFC-enabled smart interactions
All ID-Brain products are powered by the second generation of EM Microelectronic’s em|echo-V chip. It integrates a robust crypto suite to cover the use cases when product authentication is a must.
With three versatile form factors available ID-Brain adapts to a wide range of industry applications, from pharmaceutical compliance to retail anti-counterfeiting and logistics optimization.
Why Dual-Frequency RFID? A Smarter, More Connected Solution
Traditional RFID solutions often force businesses to choose between UHF RFID for logistics and supply chain tracking and NFC for consumer engagement and authentication. ID-Brain eliminates this limitation by delivering:
RAIN UHF RFID Benefits (860-960 MHz)
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Optimized supply chain management and inventory tracking
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Enhanced logistics visibility and distribution tracking
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Inventory accuracy and operational efficiency
HF/NFC Benefits (13.56 MHz)
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Product authentication and fraud prevention for high-value goods
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Smart packaging for enhanced brand awareness and customer engagement
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Loyalty programs supporting seamless omnichannel experiences
With ID-Brain dual-frequency RFID inlays, businesses get the benefits of NFC and RAIN UHF RFID. in a single, integrated and efficient solution.
Key Features of ID-Brain
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One tag, two technologies: Shared memory accessible via NFC-enabled smartphones and RAIN UHF RFID readers i
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Available in multiple form factors and delivery formats: Dry inlay, wet inlay, or label for flexible application
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Advanced encryption: Secure product authentication and fraud protection
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Comprehensive connectivity: Seamlessly integrate with smartphones and RFID readers
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Global standards compliance: Supports ISO/IEC 15693, ISO/IEC 18000-3, ISO/IEC 18000-63, NFC Forum Type 5 Tag
Industries and Use Cases
Retail and Brand Protection
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Counterfeit prevention and product authentication
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Customer engagement through smart packaging
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Loyalty and return fraud mitigation
Pharma and Healthcare
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Secure supply chain traceability
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Real-time monitoring and compliance tracking
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Tamper-proof medical device authentication
Logistics and Distribution
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Seamless supply chain visibility
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Optimized returnable transit item (RTI) tracking
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Automated inventory and distribution efficiency
Why ID-Brain Addresses Key Challenges Businesses Face Today
With the increasing need for fraud protection, operational efficiency, and consumer engagement, dual-frequency RFID is the future, and ID-Brain leads the way.
