The Context
Manufacturers must guarantee the authenticity of high-value or safety-critical products—such as medical devices, diagnostic tools, branded goods and wine & spirits—to protect consumers and prevent counterfeiting.
The Challenges
- Surge in counterfeit products across sectors
- Health risks from fake medical devices or drugs
- Brand damage and lost revenue in luxury and consumer markets
- Lack of scalable, secure authentication systems
How IoT Can Help
Our products help ensure and verify product authenticity. This helps manufacturers:
- Spot and stop counterfeit products before they reach customers
- Stay compliant with regulations to build trust with end users
- Protect their brand reputation and ensure products are safe and reliable
- Track products through every stage of the supply chain
Why It Matters
$60B+ global impact
Counterfeit wine affects up to 20% of bottles in circulation. Identiv, ZATAP, and Genuine-Analytics AG are redefining wine authentication through wireless IoT, digital certificates, and blockchain—verifying not just the bottle, but the wine inside.
