The case for IOT

Real scenarios, real challenges, real solutions powered by connected technology.

Cold Chain Intelligence: Redefining Pharma Distribution


The Context

Companies handling sensitive products like vaccines, biologics, fresh foods, or frozen goods must ensure proper storage and transportation conditions to maintain safety, quality, and compliance.

The Challenges

  • Strict regulatory standards (e.g., DPP, pharma/food safety regulations)
  • Spoilage and loss due to temperature or humidity fluctuations
  • Risk to patient health, consumer safety, and brand reputation
  • Difficulty tracking environmental conditions across complex supply chains

How IoT Can Help

  • Our products provide real-time monitoring and data-driven alerts for critical cold chain conditions like temperature and humidity, which ensures:
    • Regulatory compliance
    • Product safety and quality assurance
    • Reduced spoilage, improved traceability, and minimized liability

Why It Matters

  • $2.5B–$35B lost annually
  • The pharmaceutical industry faces massive losses from cold chain temperature excursions, including product spoilage, re-shipments, and investigations
  • (Sources: Pharma Logistics IQ, Pharmaceutical Commerce, BioPharm International)

Identiv in Action

Identiv Partners with Tag-N-Trac to Market IoT Solutions for Cold Chain Tracking and Compliance

Read the full press release

“Cold chain visibility is one of the most complex and vital challenges in pharmaceutical distribution and logistics,” said Venu Gutlapalli, CEO of Tag-N-Trac. “Together with Identiv, we’re delivering a comprehensive digital solution that gives pharmaceutical companies the confidence and data intelligence to manage temperature-sensitive products safely, efficiently, and in full compliance.”