Retail & Consumer Goods
Reimagining Retail Through Connected Packaging
Where Every Product Becomes a Platform for Engagement
Retail and consumer goods are undergoing a profound shift from one-time transactions to ongoing connections. Identiv’s RFID and BLE inlays, tags and labels turn ordinary packaging into an intelligent communication channel between brands and consumers
By embedding secure digital identities into each product, we transform packaging from a passive label into a dynamic, data-driven experience.
From authentication and sustainability, transparency to tap-to-reorder functionality, Identiv gives brands the tools to build trust, streamline operations, and create moments of genuine connection in every purchase.
Why Identiv for Retail and Consumer Goods?
Authenticity That Builds Confidence
Counterfeiting remains one of the retail industry’s biggest threats undermining trust, value, and safety. Identiv’s NFC-enabled inlays give every product a unique, verifiable digital identity, allowing consumers to confirm authenticity instantly with a smartphone tap. In industries like wine and spirits, where as much as 20% of global bottles may be counterfeit, Identiv’s NFC solutions ensure provenance, protect reputation, and restore buyer confidence.
Smart Packaging That Connects
Our technology transforms packaging into a brand portal. With RFID or BLE smart labels, every product becomes an interactive touchpoint. Tap once to verify authenticity, access personalized content, join a loyalty program, or instantly reorder. We work with partners like Narravero and ZATAP to integrate these experiences across Digital Product Passports, blockchain authentication, and omni-channel brand ecosystems.
Compliance as a Storytelling Opportunity
Regulatory transparency is evolving into an opportunity for meaningful engagement. Identiv enables brands to transform static ingredient lists or recycling symbols into digital storytelling interactive portals that reveal sourcing data, sustainability efforts, and product provenance in real time. Compliance becomes not a requirement, but a reason to connect.
Data-Driven Personalization and Loyalty
Every interaction with a connected package generates insights that can inform campaigns, forecast demand, and inspire innovation. Our inlays enable seamless data flow to brand partners’ analytics and CRM systems turning individual moments into measurable value while maintaining security, privacy, and transparency.
why identiv
Real World Applications
The Challenges
- Surge in counterfeit products across sectors
- Health risks from fake medical devices or drugs
- Brand damage and lost revenue in luxury and consumer markets
- Lack of scalable, secure authentication systems
How IoT Can Help
Our solutions help manufacturers verify product authenticity at every stage of the supply chain. By detecting counterfeit goods before they reach customers, maintaining regulatory compliance, and protecting brand integrity, Identiv technology ensures products remain safe, reliable, and trusted from origin to end user.
Up to 40% higher repeat purchases through smartphone tap-to-reorder functionality and interactive loyalty programs
3B+ smartphones globally equipped with NFC — enabling universal, app-free engagement
Who We Serve
Consumer Goods and CPG Brands
Enhance trust and transparency with connected packaging that authenticates, informs, and engages consumers directly.
Retailers and E-Commerce Platforms
Bridge physical and digital channels to deliver consistent, authenticated experiences in-store and online.
Luxury and Premium Goods Manufacturers
Protect product integrity and brand equity with secure, tamper-evident NFC solutions.
Packaging and
Label Partners
Integrate Identiv’s inlays and smart labels into scalable production workflows for global brands and distributors.
Featured Solutions
RFID Smart Labels
Embed secure digital identities into packaging to enable authentication, engagement, and transparency.
BLE Smart Labels
Enable real-time condition monitoring, geo-tracking, and connected experiences throughout logistics and retail environments.
Dual-Frequency Inlays
Combine NFC and UHF RFID for interoperability between enterprise systems and consumer smartphones.
Sustainability-Focused Inlays
Support digital product passports, recycling visibility, and transparent lifecycle communication.
From Shelf to Story: Making Every Product Speak
Identiv’s IoT solutions are redefining how brands connect with consumers — securely, intelligently, and sustainably.
By turning physical goods into digital experiences, we bridge the gap between authenticity and engagement, product and purpose.
Because in the future of retail, every product tells a story and with Identiv, that story starts with trust.